Extreme measures: Jacqueline Traide is restrained and has her mouth clamped open while being subjected to brutal animal testing practices at the Lush store in London's Regent Street today
Horrific treatment: The 24-year-old re-enacts a procedure where cosmetics are dropped into an animal's eyes
Aghast: Horrified shoppers stop, stare and take photos of Miss Traide as she sits on a plinth wired up to 'electrodes' in the shop window
By the time he had finished spooning food down her throat, she was choking, gagging and trying to break free.
For the next ten hours, this attractive, 24-year-old artist was given injections, had her skin abraded and smothered in lotions and potions – then endured having a strip of her hair shaved off in front of stunned onlookers in one of Britain’s busiest streets.
Making a point: Oliver Cronk force-feeds Miss Traide while attached to a mesh of wires to represent electrodes in a stunt designed in protest against animal testing
Strong-headed: Miss Traide has her hair shaved as is often the case with laboratory animals. Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics
Stunned: Shoppers text and ring friends in shock and disbelief at what they are seeing as Jacqueline lies on a plinth with her eyes bandaged
Jacqueline volunteered for her starring role in the deliberately shocking performance to underline a campaign aimed at drawing
Stunt: The Oxford Brookes university student was 'experimented' on by performance artist Oliver Cronk, dressed as a clipboard-toting lab technician
Public stage: Passengers craned from open-top buses as passersby took mobile phone footage of the spectacle before signing a petition or simply turning and walking away
A bit too real: Jacqueline remained mute throughout her ordeal ¿ but gave the clear impression that not all her pain was an act
Terrifying: Some of the paraphernalia used on Jacqueline as the protesters attempted to closely mimic the conditions which face animals in labs around the world
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