Tehe: Mcheki David Beckham... Alipo fanya tangazo la nguo za ndani la Lebo ya H&M

Model behaviour: A heavily tattooed David Beckham poses in a white vest and underpants in a promotional shot for his underwear range

First look: David Beckham strikes a pose in a behind-the-scenes glimpse from the shoot for his latest ad campaign for his hugely successful H&M bodywear line

omen around the world went wild for David Beckham's last series of ads for H&M. And if an early look at his new campaign is any indication, the second promises to be just as popular.

The London-born footballer poses in a white vest and underpants in the image, offering a smouldering gaze at the camera.

Some might argue that it is not unlike the famous Blue Steel expression of Ben Stiller's much-loved make model character, Derek Zoolander.