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#TECHNOLOGY : THIS IS GREAT MasterCard Will Put Selfies to Work for Authentication (VIDEO)

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mastercard-facial-recognition

MasterCard on Monday announced facial recognition and fingerprint technology that essentially would allow customers to take selfies to help authenticate their identity when engaged in mobile shopping.
The rollout, which is planned for this summer in the U.S., Canada and part of Europe, follows a pilot of biometrics by MasterCard and International Card Services with Dutch participants.

The 750 ABN AMRO cardholders who took part in the pilot were able to complete their purchases without PIN codes, passwords or confirmation codes, MasterCard said. Ninety percent of the participants said they preferred using biometric identification over passwords, and 75 percent said they believed biometric identification decreased fraud, the company said.
"The Dutch consumer is very progressive in embracing new technologies," said Arjan Bol, country manager for MasterCard.
The company is looking into integrating the technology into apps for banking and technology companies to make it easier to use a selfie or fingerprint for authentication

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