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Friday, 10 February 2017


Ikiwa unataka tengenezewa Blog, Tukiko lolote la Harusi,Msiba, Mahafali, Tamasha, Matangazo au Habari yoyote usisite kututumia kupitia whatsapp 0765056399 au Barua Pepe Follow me instagram @fredynjejephotography Twitter @Fredynjeje

On the evening of Friday 27th January, dozens of members of Tanzania’s business community gathered at the Hyatt Regency Hotel in Dar es Salaam for the Tanzania Leadership Awards 2016. The awards honour the best businesses and businesspeople in the country, ranging from small start-ups to large companies with over 500 employees.

At the ceremony, ZoomTanzania, the leading online classifieds (buy and sell) site and business directory in the country, was named the 'best website of the year'. This is the second time the Tanzanian brand has been honoured for its online expertise, as it also won the 'best e-commerce and Internet business' award in 2015.

Not having an online presence is bad for business

With over 17 million internet users in Tanzania, more and more businesses have realised the importance of having an online presence, and created websites, in order to keep up with the fast growing market of online consumers. 

However, many business websites don’t effectively convert online users into returning customers.

Luckily, ZoomTanzania understands how to create a good business website that Tanzanians love, and will share 5 tips on how to improve your business website this year.

1.      Your website has to be mobile-friendly (responsive)

Over 67% of Tanzanians have mobile phones, and almost 50% of internet users use their mobile devices to search the web. Therefore, having a website that loads fast, and is easily readable and functional on mobile devices is vital if you want to capture potential customers who are searching for your business on their phones.

Remember, the easier you make it for users to access and use your website, the more likely they will convert into customers.

2. Product pages should offer solutions

Whether you are a restaurant or security company, people come to your website because they are looking for solutions. This means that, your website should clearly communicate to its visitors how your business will help them solve their problems. 

So, rather than simply praising your business, your sales and product pages should focus on identifying your customer’s challenges and explaining how you can help.

For instance,  if your company offers advertising solutions for businesses than your main sales page shouldn't just tell your customers that your products are the ‘best’ or ‘greatest’, instead, it should communicate the benefits you bring to their business, like, the average number of users that will see their ads. 

3. Make room for content marketing

Another way to solve your users’ problems and demonstrate your value and credibility as a business is to show that you are an expert in your industry.

 One great way to do this is to have a business blog on your site that provides valuable information on topics that are relevant to your customers. 

Moreover, search engines like Google also consider content marketing as an authority builder and will rank your site higher in search results relevant to your industry if you frequently and consistently produce high-quality informative content that’s useful to your target audience.

So, for instance, a construction material company that has a blog with articles like ‘How to Build Your Own House’, ‘10 Questions to Ask a Contractor before Hiring Them’, and ‘Pros and Cons of Ordering Building Material Abroad’ will most likely push ranking higher on search engines (especially where keywords are optimized). When users search for construction industry - related information, your content will be among the top search results they get.

Still not convinced? Well, a study by Hubspot showed that businesses that prioritize blogging enjoy 13 times more ROI than businesses that don’t!

4. Speak your user’s language (s)

Swahili is the most popular language in both formal and informal environments in Tanzania, however, for some professional industries, it is standard to communicate in English.

A solution to this is to have a bilingual website ( English and Swahili). This allows you to both gain the search engine benefits of having a website in English, while also appealing to some of your Tanzanian clientele who are looking for solutions tailored to their particular needs and in their language.

5. Create pages that convert

At the end of the day, the main purpose of your website is to gain customers. So, whether it is to call your business, book an appointment, or subscribe to your business blog, each page should be built to support a call-to-action. This include:

        Sign up and subscribe forms
        Call and email buttons to easily contact business
        Social media buttons for sharing
        Actionable buttons with verbs like ‘Download sales material’ and ‘Advertise with Us’

Moreover, if a user has to play detective to find a piece of information on your site, you are increasing the probability that they will exit and you will lose a potential sale. So make sure your calls-to-action are easily accessible and visible.

Get the results you want

As the number of internet users continues to rise in Tanzania, more and more people will be  looking for your products and/or services online. Luckily, these 5 website tips will make it easier for them to find your business, and give you an upperhand over your competitors.

If you want to make your business even more visible online, learn more about ZoomTanzania’s advertising solutions here.

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